The role of a media coach is part marketing guru, part acting coach and part therapist. There is no single approach that fits every individual. Each ‘performer’ has distinctive skills and talents, and faces a unique set of facts, circumstances and challenges. Effective media coaching steps back from all these variables and helps the client assess these competing factors, creates an effective strategy, and then assists in the implementation of that plan.
The goal of media training is not to turn the client into a replica of the guy who reads the teleprompter on the evening news, but rather to help the individual maximize those strengths and assets that are unique to him; to bring a highly concentrated mix of skills and talents to a media that otherwise diminishes and distorts.
Stellar on-camera performances begin with comfort and confidence. My approach to one-on-one coaching is to get to know my clients, identify their unique strengths and help them learn to create the environment for powerful presentations.
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